Privacy and cookie policy
This policy explains how Biner Data AB handles personal data when you visit binerdata.com or contact us through the website.
Last updated: 6 November 2026
Who is responsible
Biner Data AB is the data controller.
Address: Lindholmspiren 7, 417 56 Gothenburg, Sweden
Email: binerdata@biner.se
What we collect and why
- What
- Demo requests: name, work email, company and your message
- Why
- To answer your request and book a demo
- Legal basis
- Our legitimate interest in responding to business enquiries
- How long we keep it
- 24 months, or longer if we start working together
- What
- Emails you send us
- Why
- To answer your question
- Legal basis
- Our legitimate interest in responding to enquiries
- How long we keep it
- As long as needed to handle your question
- What
- Website statistics (Google Analytics), only if you click Accept
- Why
- To understand how the website is used and improve it
- Legal basis
- Your consent
- How long we keep it
- 14 months
- What
- Technical data needed to run the site (e.g. IP address in server logs)
- Why
- To deliver the website and keep it secure
- Legal basis
- Our legitimate interest in a secure, working website
- How long we keep it
- Short periods, as set by our hosting providers
| What | Why | Legal basis | How long we keep it |
|---|---|---|---|
| Demo requests: name, work email, company and your message | To answer your request and book a demo | Our legitimate interest in responding to business enquiries | 24 months, or longer if we start working together |
| Emails you send us | To answer your question | Our legitimate interest in responding to enquiries | As long as needed to handle your question |
| Website statistics (Google Analytics), only if you click Accept | To understand how the website is used and improve it | Your consent | 14 months |
| Technical data needed to run the site (e.g. IP address in server logs) | To deliver the website and keep it secure | Our legitimate interest in a secure, working website | Short periods, as set by our hosting providers |
We do not sell your personal data, and we do not use it for automated decision-making.
Cookies and similar technologies
Necessary: we store your language choice and your cookie choice in your browser. The website needs this to work, so it does not require consent.
Statistics (only with your consent): if you click Accept, we load Google Tag Manager and Google Analytics 4. They set the cookies _ga and _ga_<ID>, which are kept for up to two years. If you click Decline, nothing is loaded and no statistics cookies are set. You can change your choice at any time by clearing your browser data for binerdata.com.
Who we share data with
We use trusted providers that process data on our behalf, under data processing agreements:
- Lovable (website platform and database for demo requests)
- Microsoft (hosting and email)
- Google (Google Analytics, only with your consent)
- HubSpot (HubSpot Inc., centro de dados na UE), para gerir pedidos de demonstração e contactos de clientes
Some providers may process data outside the EU/EEA, for example in the United States. In those cases the transfer is protected by the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.
Your rights
You have the right to access your personal data, have it corrected or deleted, restrict or object to its use, and receive it in a portable format. Where we rely on your consent, you can withdraw it at any time.
To use your rights, email binerdata@biner.se. If you are not satisfied with how we handle your data, you can complain to the Swedish Authority for Privacy Protection (IMY), www.imy.se.
Changes
We may update this policy. The date at the top shows when it was last changed.
This policy covers the website binerdata.com. The Biner Data platform (login and registration) has its own terms.